Objective

My brief from the team at Foyer, a boutique hotel based in Sardinia that focuses on offering the ideal stay for traveling professionals, was to develop a brand identity for the business, as well as a flexible website which could be easily edited in-house.

Solution

The finished logo was sleek and modern yet classic, thereby resonating with the FOYER’s business clientele.

The website presented the atmosphere and services provided to the target audience in a captivating and engaging way. Elaborate attention to every detail in its layout and design exuded a highly polished feel. In addition, the home page featured a wide array of remarkable features including catchy photographic images, detailed descriptions of the amenities offered and a prominent ‘Check availability’ button located at the top of each page.

My contributions lead to demonstrable and proven ROI.

As a result, campaign analysis showed clearly that the Foyer boutique hotel enhanced its reputation and room occupancy as well as its rankings on review sites and hotel booking platforms.

“Ilaria helped us to define the core values of our brand and highlight the uniqueness of our services. She was thorough in her research and worked collaboratively to ensure all the deliverables were visually consistent”.

SILVANA CAO
CEO FOYER