Objective

Objective

Support the development of the PwC ‘Marketing Playbook’. The online platform provided guidance on how the Marketing team could work together as a world-class team, align their focus around the priorities that matter most, and operate in a way that created outstanding experiences for all.

CLIENT
PwC

DELIVERABLES
Google Site
Google Docs
Illustrations

Animated GIFs
Flyer
PowerPoint documents

Solution

To visualise the key theme of ‘modularity’ as well as the milestones which compound a successful marketing campaign, I developed a creative using building blocks and bespoke illustrations. A key challenge arose regarding the limited design features offered by Google sites, the platform which hosted the site. I worked really hard to adapt fixed templates, maintain visual consistency, incorporate eye-catching graphics and make the toolkit easy to navigate.

Phase 1 - Agreeing the business brief — **Phase 1** - Agreeing the business brief

Phase 2 - Standing up the team — **Phase 2** - Standing up the team

Phase 3 - Campaign development — **Phase 3** - Campaign development

Phase 4 - Campaign execution — **Phase 4** - Campaign execution

Phase 5 - Reporting, wrap-up and analysis — **Phase 5** - Reporting, wrap-up and analysis

What the client said

“Ilaria was very supportive in our initial discussions, and given that I had no experience of working with a design team, she communicated the process, ways of working and her expectations very clearly. This allowed us to start working together effectively and helped me to articulate the brief.

Overall, I am incredibly impressed with Ilaria's technical skills, ability to quickly solve problems, and work effectively to deliver to the brief of a project that included complex information and had frequently shifting demands”.