Objective

Life Coach Lab is a network of over 100 coaches and facilitators present in more than 25 countries.

I was tasked with promoting a series of online seminars, attracting attendees to the events and re-engaging lapsed clients.

Solution

I employed a multichannel approach which included the use of paid social media, online invitations and a direct mail. The latter consisted of a branded mug, 4 promotional tea bags and postcards (one for each seminar) and a programme in the form of a leaflet.

Overall, through a combination of direct mail, social media ads and online seminars, the firm was able to increase and update their database, find new softer ways to sell to their audience and create personal working relationships with them.