Objective

My role on this project revolved around supporting, in my capacity as designer, the launch of ‘Creating value beyond the deal’ – the largest piece of ‘Mergers & Acquisitions’ research ever conducted by PwC globally. Working with sales and marketing teams, the campaign was launched across a variety of channels, including print, digital adverts, social media and experiential activations.

Solution

To visualise the key themes of ‘transitioning’ and the ‘evolving nature of deals’, I developed a creative using eye-catching geometrics. Under time constraints, along with a team of 6 designers, I formulated and delivered a successful campaign just a fortnight after a new brand style was rolled out.

Industries geometric patterns

LinkedIn carousel

Branded wall

Impact

The campaign helped to generate revenue of £3m+ through PwC’s priority account programme. By attracting 19,000+ unique visits to their global landing page and 3,650 downloads of their report, the initiative exceeded firmwide benchmarks in all aspects.