Objective

Support “Industry Talks”, a series of cross-industry discussions held in the PwC office in More London to explore the opportunities and challenges of operating in a 5G world.

Solution

Alongside marketers, manufacturing and healthcare specialists, I helped develop a series of deliverables including reports, a website and creative assets for social and digital signages.

Some of the highlights of the projects were two complex graphics which provided a clear and visual representation of the digital manufacturing and healthcare ecosystems.

Impact

The fast-paced session attracted an excellent turnout of senior executives from a wide range of industries. The deliverables which I developed contributed to influence business leaders, educate the audience on the role of 5G and enhance PwC’s reputation.

Moreover, the campaign generated new client connections, conversations and ultimately business opportunities.

Client’s feedback

“Ilaria demonstrated great interest in understanding and quickly absorbing a complex brief, especially on the illustrations and applied her expertise to come up with a creative draft which was instantly appreciated by all the stakeholders!
Ilaria was always calm, composed and showed positive can-do attitude that just made the overall working much smoother
and enjoyable”.