Objective

Officina Competenze is a reputable HR consulting firm based in Rome. After an internal restructuring, the company decided to undertake a rebranding project in order to set themselves apart from other similar organisations and to ensure that the branding better conveyed its identity, culture and services.

I had to consider how best to position Officina Competenze in the competitive market to reflect its idiosyncratic elements and core values such as integrity, teamwork and excellence.

CLIENT
Officina Competenze

Solution

I designed a logo with a clean and ultramodern look and feel. The factory shape visually represented the word ‘Officina’ (factory in English), a physical place where ideas, competencies and solutions blended together. The outline design allowed the logo to feel dynamic and flexible.

The red sparkles on the upper part of the logo were used as a highlight and represented the excellence and high standards met by the organisation.

Colour and font psychology was heavily explored to fully represent the company’s identity and connect with its target audience. Grey evoked concepts like impartiality, balance and technology, whereas red represented the innovation, determination and novelty brought by the firm to their clients.

The script typeface featured smooth and rounded shapes which aimed to represent the soft skills that were at the heart of the business.

The logo I created resulted to be highly effective and was creatively applied to a suite of professional stationery. 

Result

The new brand identity was well received by existing and new clients, improved their awareness and increased the company's competitive edge.