Objective

Criticaleye is a peer to peer Board Community which brings together a wide range of leadership experience, offering CEOs and senior executives the opportunity to broaden their knowledge and skills-set by engaging with peers outside their own personal and professional networks.

Some of Criticaleye’s core activities are corporate retreats, two-day events during which leaders can share their insight into strategic issues.

I was tasked to support the initiative by developing an “Event Identity” system that could be flexible and easy to use across a wide range of media platforms.

Solution

I developed an illustration which could visually represent concepts like connections, synergy and dynamism, elements at the core of the ‘Human Resources Director Retreat’. This graphical approach worked really well with Criticaleye’s brand, increased its brand awareness and contributed to give the initiative a distinctive identity.