Objective

Boden is a British clothing retailer selling primarily online and by mail order and catalogue.

The objective of the initiative was to engage existing Boden customers and attract new ones by showing them a preview of the new winter collection and giving them the unique opportunity to experience the brand first-hand.

CLIENT
Boden

DELIVERABLES
Posters
Booklet
Newsletter

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Solution

Along with the marketing team, I worked on a creative campaign titled “Boden Shopping Party”. My contribution consisted of developing a kit including posters, promotional leaflets, internal signages and a party etiquette guide. These deliverables were aimed at existing Boden customers willing to turn their home into a boutique, make money and have fun.

My support was key to the initiative and led to:
- 20 “Boden Shopping Party” events successfully held across all London
- an increase in the quarterly revenues of 20%
- the acquisition of 40 new customers and 200 new contacts

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